Exam Notes - Strategic Management Analysis Essay - 1

Exam Notes - Strategic Management Analysis - Essay Example The company engages in the business of producing electric vehicles that are more efficient and appealing to many users than the steam cars. It exists to improve the environmental conditions that the previous locomotives have degraded due to the high level of greenhouse gases that they emit into the atmosphere. Despite the rigidity and complexity of the motor industry, Better Place Company cooperates with all stakeholders to control a sisable market share and beat competition. For example, the company targets corporate clients to be the potential buyers of electric vehicles it intends to manufacture. This group of stakeholders is imperative because the targeted consumers can influence the operations in the company by either propelling it to success in the market or reducing its dominance if they refuse to purchase the products. Governments are the second major stakeholders for the company. They include national governments and local authorities of the country and specific areas where the company operates a franchise. For instance, the company operates in the United States and intends to open branches in Israel, Denmark, Japan, Canada, and Australia among others globally. The branch in Israel is very significant to the company because it specialises in research and development to improve the quality of output. This means that the company must work with the respective government of each country to ensure uninterrupted operations and sustainability. These governments are equally important because their policies, in areas of taxation and electric utility may affect the company. The other important category of stakeholders for this company is its suppliers. This group includes car manufacturers, battery companies and venture capital firms whose contributions and influences to the company are immense. For example, venture capital firms are important to the organisation because they provide the much needed capital for startup. For instance, they helped the company to r aise a total of $200 million to initiate the business (Etzion & Struben 2011, p. 2). Battery manufacturers, including Fuji Heavy Industries Ltd, A123 Systems and Automotive Energy Supply Corporation are also significant because they would provide connectivity for the electronic vehicles with switching stations, positioned to charge and swap batteries so that the vehicles would change them at convenience (Etzion & Struben 2011, p. 6). In addition, there has to be battery chargers at each station capacitated to charge the batteries within the shortest time possible. The car manufacturers such as General Motors, Ford, Subaru, Mitsubishi, and Toyota would provide experts who will contribute to the development of the electric cars (Etzion & Struben 2011, p. 12). Figure1: Stakeholder Analysis Topic 2 - Industry and Scenario Analyses In this scenario, the analysis is on Porter’s five forces, including the suppliers, potential entrants, buyers, substitutes, and competitive rivalry th at have a remarkable impact on the progress of the company (Porter 2008, p. 3). Certainly, the company understands that changes in the means of transportation came from the need to counter the increasing animals’ wastes and nuisance that they caused in urban centers. Other changes that necessitated the manufacturing of electric vehicles were the adoption of clean energy and other liquid fuels, which include ethanol, kerosene and gasoline in addition to petrol (Etzion & Struben